Knowledge about the impact of online services on our climate is still very limited. I found it bizarre that we often use Google, Instagram, Spotify and many more and have no idea what it does to our environment.
Is it possible to measure the carbon footprint of a digital marketing campaign?
I tried figuring this out and developed a marketing calculator for TUI. I came to the realisation that it is extremely hard to do this still.
I have created a digital timeline where a company can improve their digital infrastructure with. The timeline includes steps on how to design responsibly and how our technology could be implemented more sustainably.
Want to know how you can work more digitally sustainable? In the timeline you will get to know digital sustainability and how to become green yourself.
A little goes a long way in digital sustainability.