Graduating Project: Digital Sustainability

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Digital sustainability harnesses the tools of digital transformation to improve the environment and support sustainable business operations.

Bettina Tratz-Ryan

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Why did I choose this subject?

Knowledge about the impact of online services on our climate is still very limited. I found it bizarre that we often use Google, Instagram, Spotify and many more and have no idea what it does to our environment.

Some ideas and research

Sustainable gift

Concept

Because digital emissions are hard to imagine, I created multiple tests how to make them more tangible.

From connecting website emissions to car emissions, airplanes and many other examples.

Examples

How sustainable are websites?

Research

How sustainable are websites of companies with a green image?

In this study I compared their websites and measured their CO2 performance with Ecograder.

TUI Marketing calculator?

Concept

Is it possible to measure the carbon footprint of a digital marketing campaign?

I tried figuring this out and developed a marketing calculator for TUI. I came to the realisation that it is extremely hard to do this still.

Calculator

Tangible digital emissions

Experiments

Because digital emissions are hard to imagine, I created multiple tests how to make them more tangible.

From connecting website emissions to car emissions, airplanes and many other examples.

Examples

Redesigning a polluting website

Experiment

How sustainable are green companies and their websites?

In this study I compared their websites and measured their CO2 performance with Ecograder.

My solution: guidance for companies to start becoming digitally sustainable.

The toolkit for digital sustainability

I have created a digital timeline where a company can improve their digital infrastructure with. The timeline includes steps on how to design responsibly and how our technology could be implemented more sustainably.

The final product

Check it for yourself!

Want to know how you can work more digitally sustainable? In the timeline you will get to know digital sustainability and how to become green yourself.

A little goes a long way in digital sustainability.